Transform Your B2B Tech Marketing with GenAI & Automation

The time commitment varies based on your company's needs and the engagement model we select. Typically, engagements range from 10-40 hours per month. Most B2B tech companies in the $10M-$50M range find that 15-25 hours per month provides the right balance of strategic guidance and hands-on support. We'll determine the appropriate time commitment based on your specific goals, challenges, and internal resources.

The timeline for results varies based on your starting point, goals, and the specific initiatives we implement. Generally, you can expect to see initial improvements in marketing processes and alignment within the first 30-60 days. Measurable improvements in lead generation and pipeline development typically emerge within 90-120 days. Significant revenue impact usually becomes apparent within 4-6 months as new strategies gain traction and earlier-stage leads convert to customers.

A fractional CMO provides executive-level strategic leadership and works as part of your leadership team, while agencies typically focus on tactical execution of specific marketing activities. As your fractional CMO, I'll develop comprehensive marketing strategies aligned with your business goals, lead your internal marketing team, manage agencies and vendors, and ensure all marketing activities drive measurable business results. Agencies are excellent execution partners, but they don't typically provide the strategic leadership, internal team development, and cross-functional alignment that a fractional CMO delivers.

For retainer-based engagements, I typically recommend a minimum 3-month initial commitment. This allows sufficient time to understand your business, implement initial strategies, and demonstrate value. After the initial term, engagements continue on a month-to-month basis with a 30-day notice period. Project-based engagements are structured around the specific project timeline, typically 2-4 months depending on scope. Hybrid and transformation engagements usually require 6-9 month commitments due to their comprehensive nature.

Generative AI and automation technologies are transforming B2B marketing in several powerful ways. As your fractional CMO, I leverage these technologies to help you create more personalized content at scale, optimize campaign performance through predictive analytics, automate repetitive marketing tasks, enhance lead scoring and qualification processes, and generate deeper customer insights from your data. My expertise in platforms like Make.com, n8n, and various AI tools allows us to build custom marketing workflows that dramatically improve efficiency while maintaining the human touch that's essential for B2B relationships. This approach typically results in 30-50% increased marketing team productivity and 20-40% improved campaign performance.